However, according to Costco, the new name has been registered in Mainland China, and the resulting cognitive loss will need to be compensated by more brand image construction.
Actually, Costco in China has been called 好市多 (hao shi duo), which is the official Chinese name of Costco Taiwan. The Chinese name of Costco – 开市客 (Kai shi ke) has not been included in Baidu index yet. 2017 (D), when Costco announced to open offline stores in mainland China. 2014 (A), as Costco and Alibaba announced to start strategic cooperation and at Sept. Risk assessment for a transport operator in Greater ChinaĪs we can see from Baidu Index, the search term “Costco” has been increasing over the past six months.A world’s leading battery manufacturer setting its foot in China.
A global tech company’s development of mobile payment in China.A global social media platform’s China export advertising expansion.
